About us

Pure Limits is all about getting in the gym and getting the work done... Doesn't mean you can't look good doing it! We produce comfortable, functional active wear for guys and girls who are keen to take care of business.
 
We create the gear so our customers can celebrate, fell confident, and be proud of the sports and community they are a part of. 

We hope you enjoy our gear as much as we enjoy designing and producing it.